“Don’t Be Afraid to Say Love” is Vietnam’s first interdisciplinary creative journey, opening a space where fashion, architecture, art, science, and sociology converge. Season 1 (2025) uses the áo dài as a lens through which Vietnam sends a message of love to the world.
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Accompanying the signature image of the áo dài is the participation of Vietnamese creators across multiple fields, including travel, landscape, design, sociology, science, engineering, and art, alongside leading individuals and organizations from across the country. Together, they share their creative perspectives, projecting the spirit of Yêu with the world through their works and endeavors.
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At its core, the project is defined by three guiding principles
Connection. Resonance. Fluidity.
Visual Direction: Chiron Duong
Sketch: Hải Mân
Graphic Design: Vân Vân, Thiện Tài, Việt Thắng
Dnnly 2025 | @dnnly_vietnam